Our story

Meet Willow

Willow is a 9-year-old jewelry lover and designer from Missouri, and the founder of Willows Merch.

  • 9 years old
  • Missouri
  • Jewelry lover & designer
W
Hello, my name is WillowFounder, age 9

How it all started

Willow has loved jewelry for as long as she can remember. Necklaces with a little sparkle, charms shaped like her favorite things and colors that make you smile: if it shines, Willow is interested.

That love of jewelry grew into a love of designing, and before long Willow was dreaming up a shop of her own, filled with themes like unicorn magic, mermaid lagoons, sweet treats and best-friend sets.

So she started Willows Merch. It is a cheerful little shop for kids with big imaginations, and every collection is inspired by the things Willow loves most. She hopes you find a new favorite here.

Thank you for supporting a kid's big dream!

How Willows Merch works

  1. Dream it up

    Every collection starts with a theme Willow loves, from unicorns and mermaids to sweet treats and best-friend sets.

  2. Pick the sparkle

    Necklaces are chosen for color, sparkle and fun, then sorted into collections that make shopping easy.

  3. Send the smiles

    Every order ships free, straight to your door. Most arrive in about 7 to 14 business days.

Made for play, shipped with care

Our necklaces are fashion jewelry for kids ages 3 and up. Please keep small parts away from little ones under 3, supervise play, and take necklaces off before sleeping, bathing or swimming. Questions? We are always happy to help.

Shop the collection

Willow's Picks

1 4
View all