A kid-run jewelry shop from Missouri

Sparkly gifts for big imaginations

Necklaces, squishies, hair clips, plush and more, in a shop started by 9-year-old Willow because she loves jewelry and designing.

Shop Christmas giftsMeet Willow
  • Free shipping on every order
  • Kid-run shop
  • Buy 3+, save 15%
Rainbow Beaded Initial Necklace Rainbow Beaded Initial ... Glow-in-the-Dark Moon & Star Necklace Glow-in-the-Dark Moon &... Magic Mirror Princess Necklace Magic Mirror Princess N... Pink Ice Cream Cone Necklace Pink Ice Cream Cone Nec...
  • Free shippingOn every single order
  • Kid-run shopStarted by Willow, age 9
  • Mix & match2 items 10% off, 3+ items 15% off
  • Friendly helpReal people, quick replies

Shop by favorite thing

What do you love most?

Hand-picked by Willow

Willow's Picks

The things Willow can't stop talking about. She tries everything first!

⭐ 13 picks 💖 Tried by Willow 🎁 Great for gifts
See all of Willow's Picks
Pick of the week Rainbow Beaded Initial Necklace Willow says “One of my very favorite things in the shop!” Rainbow Beaded Initial Necklace $12.99

Holiday Sparkle Shop

Snowflakes, candy canes, reindeer and Santa's sleigh. Little sparkles for the merriest time of year.

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Gift finder

Shopping for someone special?

Answer two quick questions and we'll pull three gift ideas from Willow's shop.

Or jump straight to

What do they love most?

Best Friends Forever

Matching necklaces for besties, sisters, cousins and the whole crew.

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Squishy Fidgets

Squeezy, slow-rising and seriously satisfying. Squishies and fidgets for busy hands, for ages 3 and up.

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Birthstone finder

What's your birthstone?

Pick a birthday month to meet its sparkly gem.

Pick a month

Tap a birthday month to see its gem

Every month has its own special stone and color.

Shop birthstone jewelry
W
Hello, my name is WillowFounder, age 9

Meet the founder

Hi! This is Willow's shop

Willow is 9 years old and lives in Missouri. She loves jewelry and designing, especially anything that sparkles, so she started Willows Merch to share happy, colorful necklaces with kids everywhere.

  • 9 years old
  • Missouri
  • Loves jewelry & designing
Read Willow's story